CURRICULUM vitae
Curriculum Vitae
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Address: |
Contact Information: |
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(601) 466-2219 |
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Education |
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Doctor of Business Administration |
09/2014 – Anticipated: August 2019 |
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Louisiana Tech University |
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Major: Marketing |
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Minors: Quantitative Analysis, Psychology |
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Masters of Business Administration |
03/2014 – 8/2018 |
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Louisiana Tech University |
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Bachelor of Business Administration |
09/2010 – 12/2013 |
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The University of Texas at Tyler |
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Dissertation |
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Dissertation Title: “Ignorance is bliss?” |
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Dissertation Chair: Barry J. Babin |
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Dissertation Committee: |
Doug Amyx |
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Bruce Alford |
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Eric Harris (external) |
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Proposal Defense: January, 2019 |
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Final Defense: August, 2019 |
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Abstract: |
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Companies are ever-more investing in creative payment and purchasing methods. While convenient, these creative methods often reduce specific price information available to consumers before and during purchase. My research addresses the question of how a drop in price information salience due to an individual difference or contextual variables affects several cognitive and behavioral outcomes. Construal level theory, psychological distance and action identification offer potential explanations of consumers’ willingness to forgo price information under certain purchase conditions or due to particular individual difference characteristics. Using managerial relevant variables, the dissertation expands the understanding of what conditions affect consumers' willingness to forgo price information for frequently purchased packaged goods. |
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Peer-Reviewed Publications |
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Babin, Barry J. and Christian Bushardt, “Third Party Ratings and the U.S. Wine Market.” |
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Accepted to International Journal of Wine Business Research (Forthcoming) |
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Peer-Reviewed Conference Proceedings (including abstracts) |
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Amin, Saleh, Ellis Chefor, and Christian Bushardt (June, 2018). “Revisiting Consumer Brand Engagement (CBE)” Developments in Marketing Science, Academy of Marketing Science 2018 World Marketing Congress, Porto, Portugal, (Forthcoming) |
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Babin, Barry J., Christian Bushardt, and Laurie Babin (2018), “Six of One, Half Dozen of the Other,” 2018 Academy of Wine Business Research Conference, Sonoma, California, (Forthcoming) |
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Bushardt, Christian, (2017) “Investigating Construal Level of Expert 3rd Party Reviews in Domestic and French Wine Markets,” Ethical Decisions in Lifestyle Choices, 2017 Society for Marketing Advances Annual Conference, Louisville, Kentucky, p. 280. |
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Bushardt, Christian, and Barry J. Babin (2017), “3rd party expert wine ratings and wine performance in the U.S. wine market: who's the fairest of them all?,” People, Performance & Passion: Evolving Research Perspectives, 2017 Academy of Wine Business Research Conference, Sonoma, California, p. 72. |
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Bushardt, Christian (May, 2016). “Does Wine Price Percent Change Relate To An Expert Third Party Wine Rating? A Quick Look At One Of The Gurus Of Wine Ratings,” Developments in Marketing Science, Academy of Marketing Science 2016 Annual Conference, Disney World, Florida, p. 879. |
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Conference Presentations |
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Bushardt, Christian (March, 2017). “Consumer-Brand Identification & Consumer-Brand Disidentification – Revisiting Validity,” Bodies of Work: The Human Body in Various Forms, The University of Southern Mississippi, Hattiesburg, Mississippi. |
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Bushardt, Christian (February, 2017). “Typography in Visual Prices”, 2017 Louisiana Tech Student Research Symposium, Louisiana Tech University, Ruston, Louisiana. |
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Other Publications |
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Obal, Michael, Nina Krey, and Christian Bushardt (2015), “Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era,” Developments in Marketing Science, Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference, Switzerland: Springer International Publishing AG. |
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Selected Working Papers |
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Bushardt, Christian. “Typography in price presentation”, Literature Review in Progress |
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Bushardt, Christian. “Your, Our, The: How Ownership distance influences compliance and purchase evaluation”, Setting up Experimental Design |
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Bushardt, Christian. “What they don’t know won’t hurt them”, Setting up experimental design |
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Research Interest |
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Typeface in a Pricing Context |
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Expert 3rd Party Ratings and Their Relation to Price/Demand |
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Price Information Salience in Consumer Choice |
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Consumer Engagement & Information Processing |
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Reviews |
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Conferences |
2018, 2017, 2016 Society for Marketing Advances |
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2018, 2017 Academy of Wine Business Research |
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2018, 2017 Academy of Marketing Science World Marketing Congress |
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2016 Atlantic Marketing Association |
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Service |
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2018 Academy of Marketing Science World Marketing Congress |
06/29/2018 |
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Session Discussion Leader |
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Pricing and Customer Value Creation |
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2018 Academy of Marketing Science Annual Conference |
05/24/2018 |
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Doctoral Colloquium Special Session Panel Member |
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DOCTORAL COLLOQUIUM: What are Specific Aspects of One’s PhD. Program that Create Counterproductive Experiences in a Student’s Learning? |
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Doctorate of Business Administration Association |
2014 - 2018 |
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Secretary/Webmaster |
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Louisiana Tech University |
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College Advisory Board |
2015 - 2018 |
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Louisiana Tech University |
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College of Business Graduate Policies and Assessment Committee |
2016 - 2017 |
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Louisiana Tech University |
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2017 Academy of Marketing Science Annual Conference |
05/26/2017 |
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Session Discussion Leader |
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Communication Shake-Down: Findings from Food Advertising and Message Research |
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2017 Academy of Marketing Science Annual Conference |
05/25/2017 |
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Doctoral Colloquium Special Session Panel Member |
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The Difficulties, Issues, And Pitfalls Doctorate Students Must Conquer In Becoming A Researcher, Author, And Scholar |
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Mortgage Contracting Services |
2017 |
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Professional Email Consulting and Workshop |
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Assistant to the Marketing Associate Editor |
2014 - 2016 |
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Journal of Business Research |
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Managed editorial submission system including maintained status updates, assigned reviewers, evaluated manuscript guidelines adherence and plagiarism evaluation. |
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Organizational Memberships |
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Marketing Management Association |
2017 - Current |
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Society for Marketing Advances |
2017 - Current |
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American Marketing Association |
2016 - Current |
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Academy for Marketing Science |
2015 - Current |
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Academic Work Experience |
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MARK 3325 – Retailing in the 21st Century |
2018 (Fall) |
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QA 233 – Basic Business Statistics |
2018 (Fall) |
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MKTG 425 - Sales Management |
2017 (Winter) |
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MKTG 425 - Sales Management |
2017 (Fall) |
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MKTG 425 - Sales Management |
2016 (Fall) |
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QA 233 - Basic Business Statistics Team Taught - Hypothesis testing, Population Differences, Simple Linear Regression |
2015 (Fall) |
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Academy of Marketing Science Graduate Assistant Organized registrations, awards, promotional materials and other elements for conference attendees and organizers, managed website materials, databases, communicated with members, and other various supporting activities for members, executive council, and officers of the Academy of Marketing Science |
2016 - 2018 |
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Teaching Assistantships |
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Course |
Professor |
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MKTG 530 – Marketing Management |
Barry J. Babin |
2017 (Winter) |
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MKTG 300 - Marketing Principles & Policies |
Sean Dwyer |
2016 (Winter) |
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BUSN 500 – Critical Thinking for Business |
Barry J. Babin |
2016 (Winter) |
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Professional Development |
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Academy of Marketing Science Excellence in Marketing Education Professional Development Series - Program 1, May 2016 |
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Selected Coursework |
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Marketing |
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Structural Equation Modeling |
Barry J. Babin |
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Marketing Theory |
Barry J. Babin |
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Seminar in Buyer Behavior |
Laura Flurry |
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Marketing Strategy |
Doug Amyx |
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Research Methods |
Bruce Alford |
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Quantitative Analysis |
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Applied Regression Analysis |
Hani Mesak |
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Applied Design and Analysis of Experiments |
Hani Mesak |
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Applied Multivariate Statistics |
Hani Mesak |
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Psychology |
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Cognitive Psychology |
Jeffrey J. Walczyk |
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Theories of Social Psychology |
Jerome Tobacyk |
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Awards/Achievements |
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Academy of Marketing Science Doctoral Fellow Assistantship |
2016 - 2018 |
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Marketing Management Association Doctoral Consortium |
2017 |
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Virginia S. Thompson Superior Graduate Student Scholarship |
2017 |
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Boy Scouts of America - Eagle Scout |
2006 |
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Professional Experience |
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Miller Homes Group, Tyler Texas Marketing Manager/Information Technology Manager |
2013 - 2017 |
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Silent Salesmen Consulting, Hattiesburg Mississippi Sales Assistant |
2008 |
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Skills |
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Software |
Physical Labor |
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SPSS |
Woodworking |
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JMP |
Metalworking |
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Adobe Photoshop, Illustrator, Captivate |
Home Repair and Remodel / Construction |
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Website Development – Wordpress/Weebly |
Information Technology Infrastructure |
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Personal Interests |
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Computers and Information Technology |
Art/Paintings |
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Personal Computer Gaming |
Music/Piano |
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Product Design, Improvement and Innovation |
Outdoor Activities & Recreation |
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Cooking & Fine Dining |
New & Unique Experiences |
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Theater |
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References |
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