Below you will find some of my teaching materials for teaching pricing in consumer behavior. You will also find a short teaser video of a pricing lecture. You are welcome to use the illustrations in your course without giving me credit. If you find an error, please send me a message so I may correct the information.
Pricing Lecture Sizzle Reel
A short example of two pricing concepts covered in marketing. Reference pricing as well as why prices end in "9" are briefly discussed. This video is only meant to provide a short example of class content.