Mr. Christian Bushardt
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SALEs & Sales Management


Below you will find some of my teaching materials I use in my sales & sales management class. You are welcome to use the illustrations in your course without giving me credit. If you find an error, please send me a message so I may correct the information.
Information Asymmetry refers to the difference in information availability for sellers and buyers.
Information Asymmetry
Product vs Customer Orientation focuses on differences between a product focused sales strategy and a customer focused sales strategy.
Product VS Customer Orientation
Business to Business and Business to Consumer sales strategy differences are illustrated.
B2B Vs B2C Sales
Lead Generation and Quantifying gives a basic overview of how sales organizations use customer information to focus their sales efforts.
Lead Generation & Quantifying
Changes in Sales Leadership highlights expectations many modern salespeople have of their sales manager.
Changes in Sales Leadership
Types of Sales Jobs gives a basic framework illustrating the division of responsibilities often seen in some sales organizations. 
Types of Sales Jobs
Key Roles of Salespeople illustrates some of the ways sales people generate value for the sales organization as well as the customer. 
Key Roles of Salespeople
Personal Selling Approaches highlights four different, yet related, sales techniques often used by sales organizations..
Personal Selling Approaches
Trust Based Relationships Selling contrasts transaction sales and trust based relationship selling.
Trust Based Relationship Selling
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  • Home
  • About
  • Teaching
  • Curriculum Vitae
  • Course Materials
    • Audio Psychology
    • Birthday Problem
    • Quantitative Analysis
  • Contact