Mr. Christian Bushardt
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international marketing


Below you will find some of my teaching materials I use in my international marketing class. You are welcome to use the illustrations in your course without giving me credit. If you find an error, please send me a message so I may correct the information.
Back Translation is the process of translating from one language to another, then back to the original language in pursuit of translational equivalence.
Back Translation
Parallel Translation uses more than two translators for back translation. The original text is not modified, instead the best translation is used.
Parallel Translation
Decentering requires translation and retranslation using different translators with the original text being modified during the iterative process.
Decentering
International Market Entry Strategies contains detailed information on 4 categories of methods for entering foreign markets. 
Market Entry Strategies
Trade Agreement Integration details 5 trade agreements and their associated level of economic integration.
Trade Agreement Integration
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  • Home
  • About
  • Teaching
  • Curriculum Vitae
  • Course Materials
    • International Marketing
    • Pricing Theory
    • Quantitative Analysis
    • Sales & Sales Management
  • Contact